diff --git a/actions.go b/actions.go
index cad6342..befa353 100644
--- a/actions.go
+++ b/actions.go
@@ -72,11 +72,18 @@ func handleMessage(c *irc.Client, m *irc.Message, event *string, eventData *plug
 	}
 
 	for _, r := range config.GetMatchingRules(m, event, eventData) {
-		var preventCooldown bool
+		var (
+			ruleEventData   = plugins.NewFieldCollection()
+			preventCooldown bool
+		)
+
+		if eventData != nil {
+			ruleEventData.SetFromData(eventData.Data())
+		}
 
 	ActionsLoop:
 		for _, a := range r.Actions {
-			apc, err := triggerAction(c, m, r, a, eventData)
+			apc, err := triggerAction(c, m, r, a, ruleEventData)
 			switch {
 			case err == nil:
 				// Rule execution did not cause an error, we store the
diff --git a/internal/actors/eventmod/actor.go b/internal/actors/eventmod/actor.go
new file mode 100644
index 0000000..174d0f7
--- /dev/null
+++ b/internal/actors/eventmod/actor.go
@@ -0,0 +1,80 @@
+package eventmod
+
+import (
+	"encoding/json"
+
+	"github.com/go-irc/irc"
+	"github.com/pkg/errors"
+
+	"github.com/Luzifer/twitch-bot/v3/plugins"
+)
+
+const actorName = "eventmod"
+
+var formatMessage plugins.MsgFormatter
+
+func Register(args plugins.RegistrationArguments) error {
+	formatMessage = args.FormatMessage
+
+	args.RegisterActor(actorName, func() plugins.Actor { return &actor{} })
+
+	args.RegisterActorDocumentation(plugins.ActionDocumentation{
+		Description: "Add custom fields to the event to be used as template variables later on",
+		Name:        "Add Fields to Event",
+		Type:        actorName,
+
+		Fields: []plugins.ActionDocumentationField{
+			{
+				Default:         "",
+				Description:     "Fields to set in the event (must produce valid JSON: `map[string]any`)",
+				Key:             "fields",
+				Name:            "Fields",
+				Optional:        false,
+				SupportTemplate: true,
+				Type:            plugins.ActionDocumentationFieldTypeString,
+			},
+		},
+	})
+
+	return nil
+}
+
+type actor struct{}
+
+func (a actor) Execute(c *irc.Client, m *irc.Message, r *plugins.Rule, eventData *plugins.FieldCollection, attrs *plugins.FieldCollection) (preventCooldown bool, err error) {
+	ptrStringEmpty := func(v string) *string { return &v }("")
+
+	fd, err := formatMessage(attrs.MustString("fields", ptrStringEmpty), m, r, eventData)
+	if err != nil {
+		return false, errors.Wrap(err, "executing fields template")
+	}
+
+	if fd == "" {
+		return false, errors.New("fields template evaluated to empty string")
+	}
+
+	fields := map[string]any{}
+	if err = json.Unmarshal([]byte(fd), &fields); err != nil {
+		return false, errors.Wrap(err, "parsing fields")
+	}
+
+	eventData.SetFromData(fields)
+
+	return false, nil
+}
+
+func (a actor) IsAsync() bool { return false }
+func (a actor) Name() string  { return actorName }
+
+func (a actor) Validate(tplValidator plugins.TemplateValidatorFunc, attrs *plugins.FieldCollection) (err error) {
+	fieldsTemplate, err := attrs.String("fields")
+	if err != nil || fieldsTemplate == "" {
+		return errors.New("fields must be non-empty string")
+	}
+
+	if err = tplValidator(fieldsTemplate); err != nil {
+		return errors.Wrap(err, "validating fields template")
+	}
+
+	return nil
+}
diff --git a/plugins_core.go b/plugins_core.go
index 6268f10..a5416f1 100644
--- a/plugins_core.go
+++ b/plugins_core.go
@@ -15,6 +15,7 @@ import (
 	"github.com/Luzifer/twitch-bot/v3/internal/actors/counter"
 	"github.com/Luzifer/twitch-bot/v3/internal/actors/delay"
 	deleteactor "github.com/Luzifer/twitch-bot/v3/internal/actors/delete"
+	"github.com/Luzifer/twitch-bot/v3/internal/actors/eventmod"
 	"github.com/Luzifer/twitch-bot/v3/internal/actors/filesay"
 	logActor "github.com/Luzifer/twitch-bot/v3/internal/actors/log"
 	"github.com/Luzifer/twitch-bot/v3/internal/actors/modchannel"
@@ -53,6 +54,7 @@ var (
 		counter.Register,
 		delay.Register,
 		deleteactor.Register,
+		eventmod.Register,
 		filesay.Register,
 		logActor.Register,
 		modchannel.Register,
diff --git a/wiki/Actors.md b/wiki/Actors.md
index 1b0862b..7ef296d 100644
--- a/wiki/Actors.md
+++ b/wiki/Actors.md
@@ -1,6 +1,19 @@
 # Available Actions
 
 
+## Add Fields to Event
+
+Add custom fields to the event to be used as template variables later on
+
+```yaml
+- type: eventmod
+  attributes:
+    # Fields to set in the event (must produce valid JSON: `map[string]any`)
+    # Optional: false
+    # Type:     string (Supports Templating)
+    fields: ""
+```
+
 ## Add VIP
 
 Add VIP for the given channel